User Driven Strategies

User Driven Strategies delivers unparalleled insights into your users' experiences in transportation.

What Do We Do?

ONGOING RESEARCH SUPPORT: With access to a library of ongoing human-driven primary research and reports, as well as dedicated inquiry with our experts, we act as your organization's objective, independent source for human factors and UX expertise.
FRACTIONAL AND PROJECT SUPPORT: Multiply your team’s impact with a short-term power-boost of usability insights or research.

How Do We Do It?

Expert evaluations against established heuristics, principles, or guidelines
Competitor benchmarking and feature audits
Consumer surveys
Journey mapping
User requirements
Diary studies
Concept feasibility assessments
Focus groups
Participatory design/co-creation sessions
Ride-alongs and home visits
Card sorting
Tree testing

Other Services

UX/HF Training

We equip your teams with practical Human Factors and UX skills tailored to the unique challenges of your product or service's development.

Accessibility

Our experience with accessibility research will help you design mobility and other experiences that are safe, intuitive, and inclusive for users with diverse physical, cognitive, or sensory needs.

Service/System Design

We support end-to-end innovation by designing integrated systems and services that align user needs with business and technical realities.

Podcast: UX Soup

Join us as we discuss the latest developments impacting the user experience, whether in the car, at home, or on the go. Examine the state of the UX and human factors professions, listen to interviews from leading practitioners in industry and academia, and hear the team discuss products and services from a human-centered design perspective.

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Executive Team

Chris Schreiner

chris@userdrivenstrategies.com

Chris has 25 years of experience in automotive HF and UX, working for automotive OEMs, suppliers, academic research institutions, and consultancies, providing objective and actionable guidance impacting design.

Derek Viita

derek@userdrivenstrategies.com

Derek is formally trained in human factors and experimental psychology, which he has leveraged throughout a 2-decade career on product and design research teams, both embedded within client orgs as well as in outside consulting capacities.

Lisa Schreiner

lisa@userdrivenstrategies.com

Lisa has an M.S. in HF/ISE from Virginia Tech and has over two decades of experience in HF and UX research, in automotive and digital health. Qualitative research expert with a special interest in accessibility and inclusive design.